Yellow pages business
There are a few problems for YP companies going digital though. Clients’ needs have changed, and so too must YP solution sets. With that, social media, digital ads, search marketing and the rest of the internet ecosystem gradually eroded away the need for Yellow Page marketing.
![yellow pages business yellow pages business](https://media.consumeraffairs.com/files/cache/news/yellow-pages-walking-fingers_large.jpg)
But then consumers increasingly took their product searches to the internet. Yellow Pages used to be a near necessity in the marketing portfolio for most local businesses. Legacy Yellow Page clients came to you for one simple reason: advertising. Some Yellow Page companies are weathering the storm, but many were washed away by the tides of change. Most remaining Yellow Page companies are in the process of becoming full-service digital marketing agencies, or else developing proprietary tech of their own to take to the local business market (ex. The final Yellow Pages phone book was printed in 2019. Traditional Yellow Page companies have also morphed into digital directories, with the Yellow Pages directory ranking one of the top ten listing sources in the world, alongside many of the names mentioned above. Some names you might recognize include: Yelp, Better Business Bureau, Foursquare, Angie’s List, and many more. These directories are many and can be consumer or business facing. This is essentially the name attached to all online business directories or vertical specific directories. The most recent piece of directory history was the advent of the “IYP”.
![yellow pages business yellow pages business](https://www.streetinsider.com/images/news2/111/11181590/yellow-pages.jpg)
If your kid flushed another toy down the toilet and you didn’t know a plumber, then you better bet that you were turning to your phonebook. Revenue was generated through sales of advertising slots in the phonebook.įor a generation before the internet, the phonebook was a right of passage and a means of surviving the day-to-day.
#YELLOW PAGES BUSINESS FOR FREE#
From 1886 until the phased end of most print product earlier this year, “phonebooks” like these were distributed for free to residents around the world. This was a print directory that listed the telephone numbers of residents and businesses. The first official Yellow Pages directory dates all the way back to 1886.